Abbeyfield’s International Department
What we offer
Somebody suggested I write a short blog on exactly what the International Department can offer in terms of help and assistance, so here goes! Clearly, the situation is evolving all the time but I will attempt to summarise our current services.And if something you need does not appear here, please ask! Treat it like a restaurant: if it’s not on the menu just ask the Chef!
Business planning, feasibility and strategy
The main service-and my background-is business planning, feasibility and strategy. For existing Abbeyfield Societies that normally means a visit to agree a development plan and assess the issues on the ground. The planning meeting will cover the next steps and assistance that Abbeyfield’s international Department can give you. The end point is that every office has an agreed startegic and business plan.
For new or potential Abbeyfield Societies that means taking you through the steps of developing an Abbeyfield project and ensuring that you follow through the logical development steps.
As well as help with business planning, other practical assistance for the above will then fall into one of the categories below.
Fundraising advice and support
We can help you fund your projects by talking through all the sources of funds, and explaining how other Abbeyfield Societies have funded their projects. In very specific cases, funds may be available from government sources or from Trusts and Foundations. We maintain an overview of these sources and can guide you accordingly.
We can also help you with specific questions such as legacy fundraising.
Marketing and Branding Support
We have a range of materials and templates available that cover everything from newsletters to marketing your house. These can be quickly filled with your text and Bingo you have then created a professional standard leaflet.
In particular, we can help you with Website implementation. As a previous Blog describes, Abbeyfield is implementing a new Global Website that can host your site free, and ensure you are integrated both graphically and practically to the Abbeyfield family. Equally importantly, the site will feature an accommodation search that can include your houses. The new Abbeyfield site will have a phased delivery between January and March 2012. Meanwhile, we can help set you up a Website like this Blog, which uses a free software and hosting solution.
Communications
For the moment, this Blog is our principle tool for informing you what is happening around the world. When the new Website is launched, the Blog will be part of the site and form a seamless resource for you. We can also link you with others who have started up Abbeyfield houses, who can help or mentor you.
Financial Modelling and Planning
Using bespoke software we can model and test out all the assumptions of your business plan and ensure your Abbeyfield project is viable and can meet its financial targets.
Quality
From model policies to advice, we can help you with all the practical aspects of ensuring a quality service. Policies and other materials will be available in the members only area of the new Website.
A Team Effort
These services are of course delivered by all the Departments of Abbeyfield, as well as International. The Milan Conference in May 2011 clearly demonstrated that Abbeyfield is going global, and has the resources in place to support and nurture this direction.
David Coe
International Director
d.coe@abbeyfield.com


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